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23.09.2011 Osborne Kurzfilmfestival with Daniel Brühl
— flora&faunavisions developed an exciting interactive Facebook film that allows followers to produce and distribute their own Western movie, starring Daniel Brühl himself. This tool is part of a viral campaign developed together with our partner agency visiontrees to promote the Osborne Short Film Festival.
Playing on the strong, immediate symbolism of Osborne's El Toro, the competition’s motto, “Der Stier in mir” (the bull inside me) encourages film lovers and makers, amateurs and pros, beginners and seasoned directors alike to capture a brief sequence of gripping, powerful and spell-binding moments and submit the result to osborne.de/festival before December 31st, 2011.
With prizes for the three best submissions in both film and animation (to the tune of a cool 6k for each category), participation is well worth it. Winners will be chosen by the festival’s jury of seasoned pros (Daniel Brühl, Esther Gronenborn, Sandro Steinborn and Jim Lacy) and honoured at an awards ceremony during the upcoming Berlinale 2012.
The entire campaign is scheduled to run until summer 2012 – and there’s plenty more to come. We’ll keep you posted!