03.09.2009 SONY Aftershow Party

— On September 3, Sony celebrated its pioneering IFA highlights – sleek, touch screen-enabled e-book readers and a range of extremely thin and light carbon notebooks – with a big screen bash at Berlin’s Arena club.

Together with lead agency dreinull, flora&faunavisions added to the company’s audiovisual highlights with an encompassing entertainment concept: custom-made live visuals on two large-format rear projection screens and 12 plasmas, special lounge and logo loops, glittering disco ball magic and a striking yellow/blue colour scheme.