A meeting of minds – celebrating excellence in German and international advertising, the Art Directors Club Germany only hires the best for its annual award show. And we were happy to oblige!

Rocking the crowd at Berlin’s Tempodrom with a smoking hot live video set, our visions found an outlet on the event’s unusual screen set-up with three hard-edged projections stacked on top of each other. Titled “Copy&Paste,” the tongue-in-cheek clips referenced the advertising industry’s main traits with plenty of bold graphics, flyaway typography, real video and a sprinkling of material by one of the event’s main sponsors, the Masterfile stock agency, for good measure.

For a non-profit boost of future breakthroughs, we supported the ADC Brands and Ideas Congress 2008 with a set of homebrew motion graphics, crafted especially for the event. Premiering at Berlin’s Umspannwerk in October 2008, the event attracted 300 sharp and outspoken luminaries from both investment and advertising to discuss the future of the brand in the digital age.


www.adc.de