Light, camera, action!

In a very special people’s choice award, more than 100,000 readers of German car mag Auto Zeitung voted for their top models in a cool 30 categories. To keep up the interest during this veritable awards marathon, flora&faunavisions followed lead agency NESTone’s call to produce a selection of fast-paced visual aids for the Trophy’s show presented by German TV celebrity Barbara Schöneberger.

This year’s proud centre-piece: the event’s spell-binding opener. Produced entirely by ffv – including sound effects in sync with the opener’s dramatic reveal – this true tease and teaser hinted at what was to come in a range of abstract scenes, sneaky shots and outlines of racy models slipping in and out of frame.

A great visual appetiser for the upcoming Auto Trophy awards, the clip’s smart use of reflections, striking b/w interplay and the vehicle’s own headlights made the secret star (and placeholder for all subsequent models) come alive as a powerful elusive beast exuding speed and elegance.
Reduced to the bare essentials of automotive lines and characteristics, the bold and attention-grabbing opener was entirely composed of graphic elements and also included 3D features.

Flanking the event, ffv produced several additional sponsor loops, templates for all 30 category intros, backing footage for the nominees and winners and – lest we forget – a loop for the coveted trophy itself!

Music by Jan Weigel