Innovation comes in leaps and bounds – or in the guise of a humble mail.

Just as reliable, binding and confidential as a physical letter, but at the speed of regular e-mail, Deutsche Post AG’s new ePost letter offers the best of both worlds and takes secure communication into the 21st century.

In our books, this is ample reason for celebration – and an elaborate two-part launch at Berlin’s Postbahnhof and Bonn’s Post Tower.

Inspired by the ePost campaign’s TV spot, flora&faunavisions visualized the vagaries and insecurities of Internet communication with a unique room-in-room concept featuring precision-mapped 270° video content, tailored to work both in space and against the structure’s bespoke and cubist pixel-style architecture.

A truly out-of-this-world experience, the resulting movements in space – enhanced by Dolby Surround sound effects – took arriving guests to a different sphere. At the same time, the resulting sensory overload and densely layered information-scape also served to “hide” a section of the event’s intricate architecture.

Stepping from this exciting, yet unsettling realm into a new era of secure online communication, introductory speeches by Deutsche Post board members were followed by the night’s second theme. The resulting visual interplay placed the new ePost letter centre stage with an interactive and mapped video projection spanning the entire 20m portal wall. Projected against a wealth of different backdrops and materials (transparent and opaque, gauze, opera etc.), the video interacted with light, light writing and performance to provide an entertaining – and unique – explanation of the function and advantages of this new communication tool.

The novel and innovative lighting scheme revealed some of the venue’s hidden architectural features - four large, hollow cubes in the “portal wall” featuring professional dancers in step with the projections, following a choreography that evolves over several scenes and across the entire width of the wall. As a grand finale the interactive performance revealed a by then hidden portal which led the invited guests into the event’s dinner space to celebrate the launch with high quality champagne and food.

The second launch event, in a “glass” tent near Bonn’s Post Tower, not only picked up on this two-part show, but – in a variation on the aforementioned architectural twist – also introduced a brand new medium: HD-compatible micro tiles positioned around the event’s main stage.

After the board member introduction, a yellow wave of pixels spread all the way across these tiles and from the park up to the tower, where it burst into a giant façade projection, racing all the way up the 130m structure. Finally, and referencing the event’s internet meme, an outsized cursor launched the new e-pos

Video documentation Berlin: youtu.be/a8MU53jy-zk

Video documentation Bonn: youtu.be/shTrljl5mP0