After having celebrated its successful launch in Amsterdam the Hilfiger Denim Live tour concept hit the Berlin club scene last weekend. Combining indie-rock and electro beats from well-known bands to Newcomers the denim brand once again proved its taste for cool and crowd-rocking party concepts.

For the design flora&faunavisions expanded the existing rock and roll design concept provided by Tommy Hilfiger and customized it to the location. Heavily inspired by the CBGB club from the unforgetable 70´s we transformed the slick WMF club into a berlin inspired CBGB, even locals could barely recognise the smooth concrete walls and minimalistic design under hundreds of layers of custom-made posters, stickers and jeans fabric. To round off this mixed media installation of fashion, music and lifestyle ffv provided matching slide projections on the walls such as rock'n'roll motion graphics featuring the performing bands shown on a 3x3 split screen setup.

This immersive setup along with the bands such as The Films from Brooklyn (already known from the Hilfiger adverts), N.A.S.A, Jeans Team and DJ Phono from Deichkind altogether successfully created a party night which kept the crowd rocking until the very dawn.