Jägermeister, everyone’s favourite herb-laced liqueur, is about to launch its own „Dance Attack“ – a fun-filled club event for all the senses. In a premiere of multi-sensory exploration, the world’s first ‘Aroma Jockey’, ODO7, will add to the dancefloor action with two fans and several fresh fragrances culled from the secret Jägermeister recipe to test the crowd’s finely-tuned senses.

Matching this fresh-faced, offbeat concept, flora&faunavisions and lead agency Schröder+Schömbs underscore the event’s idea of great complements – fun and flavour, music and movement, taste and smell – with two visual image trailers.

While ODO7’s scented performance is accompanied by a simple, but striking loop – 45 seconds of undiluted flavour with Jägermeister’s four main herbal ingredients, from rooted ginger to the drink’s star(ring) anise and bracing citrus –, a second, three-minute video takes us on a quick, tasty tour of Dance Attack in action, including special Jägermeister cubes, disco balls and dance box competitions, filmed on location at the brand’s secret kick-off event for a sneak preview of the interactive modules.

As distinctive as the drink itself, the quirky trailer tickles the imagination – and whets our appetite for the real thing.