Building on previous collaborations with lead agency dreinull for Miele, flora&faunavisions once again helped to prep the company’s trade fair presence (this time, at Cologne’s IMM) for a mix of professional and consumer visitors.

The large stand’s unmistakeable centre-piece: a stark and cubist-inspired lounge area featuring eight identical square screens. Pared down and angular – with nothing to distract from the surfaces and themes on display – the displays featured atmospheric visuals courtesy of ffv.

A great, themed backdrop to the lounge area, our videos allowed visitors to get up close and personal with the surfaces, structures and details that characterise Miele products. Abstract, yet to the point, all content focussed on the company’s distinct – and varied – kitchen themes (white / black / stainless steel / ice / titanium finish / brand keywords and logos) by weaving a smart blend of surface structures, Miele product close-ups and macro views of kitchen-related aspects and other details.