On the 20th of July 2006, flora&faunavisions staged the press launch event for Motorola’s new line of mobile devices, the PEBL Color. 250 guests comprising of journalists, Motorola staff and friends and opinion leaders were invited to a cutting edge press event at the ‘Galerie der Gegenwart’ at the Hamburger Kunsthalle.
The event comprised of three areas, an outdoor terrace area, an indoor area that utilised much of the ground floor and included the spectacular atrium and the in-house bistro, and a large area outside the building that was utilised for the ‘City Strips’ visual installation.

The bistro was fitted with a lighting installation that transformed the double-glazed windows into giant light boxes that also featured the PEBL colours. Additionally a bar and product display area was retrofitted within the existing framework.
The terrace offered a welcome respite from the heat of the day.

Outside the main entrance of the building, we installed the ‘City Strips’ visual installation. This is an international campaign that has already been executed in cities such as New York and Chicago. The installation comprised of vinyl plots featuring geometric designs and the PEBL colours that ‘colonise’ public space.
The whole event was rounded off by a great performance from DJ DSL.