MTV Music Week

Client
MTV
Lead Agency
Avantgarde
Services
Motion Graphics / Video Concept / Video Content / Video Production / Live Visuals

Serving as a countdown for the MTV Europe Music Awards 2009 this year's MTV Music Week hit Berlin with a 5-night club tour and the finest selection of DJs and Live Acts such as Bonaparte, Moonbootica, Paul van Dyk, Lexy, Markus Kavka, K.I.Z. Soundsystem and Duné.

Adding visual style to the lead agency Avantgarde's concept ffv provided custom-made media content for the extensive variable setup of LED strips, Plasma and Barco screens for all 5 locations.

Starting from the MTV Music Week CI the ffv creative team developed a striking techni-colour look featuring famous Berlin faces and monuments in a stencil-like style which worked well for all purposes: DJ Sets, live performances, VIP lounges and the 5x4 hours live visual sets by the much acclaimed ffv VJ-team.