Few car brands exude as much class and adventure as iconic sports specialist Porsche.

Launching the latest in its line-up of high-end and high-octane models, inspired by the legendary Carrera Panamericana race, Porsche set out to redefine the classic four-seater with the eagerly expected 4-door Panamera – and a little visual help from flora&faunavisions in cooperation with lead agency standing ovation.

Tasked with the entire video production of this exceptional launch event organised by AMAG RETAIL, Porsche's retailer No1 in Switzerland, ffv set the scene for 1,500 lucky car enthusiasts with an introductory mood projection and breathtaking Porsche cinema moment.

Spurred on by the car maker’s own history of superlatives, flora&faunavisions then revved up the excitement with an exceptional video installation on four large-format, moveable cubes, scattered strategically across the venue and displaying a total of eleven 5.5m x 3.5m, individually controlled rear projection screens.

And now for the clever bit: these multimedia cubes doubled as covers for the night’s stage and undisputed star itself – the previously unseen Panamera range!

For the grand – and dramatic – reveal, the creative team composed a spellbinging symphony of music, video and visuals to show off this feat of human engineering. The following dinner and celebrations lasted well into the night and were accompanied by further visuals geared towards the assembled aficionados.

Images by standing ovation gmbh