Project FOX was a state-of the-art PR event that accompanied the European launch of Volkswagen’s new FOX model.
 
Club FOX: Club FOX was a multi-functional space that had a variety of bases to cover.
Press conferences for the visiting press were held here, the journalists then moving through to the next space, which was equipped for a full live-cooking show. In the meantime the space where the press conference took place was transformed into a bar and club space and made accessible to the general public. At weekends the restaurant area was also transformed into a club space.

Studio FOX: Another multi-functional space that served several purposes simultaneously. This was the place where the motor journalists could pick up the Fox for a test drive. Selected artists from the hotel project customised Fox cars on-site, offering a live-act experience to both the public and journalists. The entire project was documented in a dedicated part of the space. Additionally, the space housed the Academy FOX, a series of panels that took place on two weekends.