Rudolf Dassler by Puma

Client
Puma International
Services
Furniture Design / Guest Management / Full Service Event / Motion Graphics

In July of this year flora&faunavisions rocked Barcelona! In collaboration with edgy fashion trade show Bread&Butter, flora&faunavisions went all in with this full-service event for cult sportswear brand Rudolf Dassler by PUMA. Throwing the limelight on the brand’s unique roots, we transformed an old-school warehouse for the event, including print, projections, interior design, collection display and showroom.

In July of last year PUMA showed off its new Dassler collection at the first ever "Berlin Fashion Week".
The location: Berlin’s Brandenburg Gate, illuminated by a flora&faunavisions video backdrop! For the after show party, held at the dangerously hip Murkudis fashion store, flora&faunavisions flexed its full service expertise, devised the event design and delighted the assembled guests with an ingenious mix of LED light installations, freestyle slide projections on the courtyard walls and video snippets of the show.

In addition, flora&faunavisions also devised the Rudolf Dassler exhibition ‘Back to the Future’.