On September 3, Sony Deutschland GmbH celebrated its IFA presence – the world’s largest fair for consumer electronics – with a glamorous invite-only bash at Berlin’s expansive Arena club.

Celebrating the latest examples of clever electronics and entertainment, ffv and lead agency dreinull translated Sony’s pioneering spirit from the small displays of the company’s latest notebooks and e-book readers to the big screen with custom-made 16:9 live visuals featuring a vibrant mix of Sony highlights and glistening gems from the ffv vaults.

Considering Sony’s background in audiovisual entertainment, ffv went all out on the displays with two large-format rear projections and 12 plasma screens for the live VJ set. Bathed in a distinct blue/yellow colour scheme, the overall lighting concept invited the guests to pick their own pace – between relaxing lounge loop and sparkling disco ball fun.

Photos: flora&faunavisions & dreinull/Ralf Rühmeier