The concept of vision – in all of its shapes and guises – remains the driving force behind all of our creations. Regardless of set-up or project size, we always return to the same set of questions: How to give shape to fleeting thoughts and ideas? How to realise demanding concepts, often skirting the boundaries of technical impossibility, without taking the whole sense of magic away? After all, it takes a lot of hard work and technological wizardry to conjure up those enchan-ting moments.

As tangible evidence of these ephemeral processes – and a tantalising taster of future developments – we have now captured these collected visions in print. The resulting 150-page book of Visions not only provides an extensive review of nearly twelve years of select project highlights, but also introduces our new partner agency visiontrees thus presenting an exciting preview of things to come.

Beyond featured projects and predictions the publication also invites staff, experts and clients alike to share their very own take on vision and encourages them to explore the scope of impending ideas, interactions and innovations.

So, turn the page for a visual and visionary peek behind the scenes of flora&faunavisions and visiontrees: from culture to commerce, from runway to stage, from Berlin to San Francisco and back again!

Credits:
A flora&faunavisions and visiontrees publication, May 2011
visions@florafaunavisions.de

Graphic concept and design: Vladimir Llovet Casademont
Design assistance: Lisa Pepita Weiss
Text and editing: Sonja Commentz