In the autumn of 2004, the legendary WMF club closed the doors on the ‘Sommerlager’ (the semi-outdoor summer location) and once again moved indoors. We were asked to submit a concept for the redesign of the indoor club space. Our client’s wish was to once again set new standards with respect to the club’s design, something that is always a work in progress.

We began with a revamped logo, drawing upon the fact that this was to be the club’s seventh location; the number seven was incorporated into the existing logo. This was then painted in white onto the wall at the entrance and using a masked video projection, we beamed specially prepared video material that fitted exactly onto the white logo.

For a series of five interconnected and almost identical rooms, we suggested a colour code system. Each of the rooms was painted and equipped with lighting in one individual colour. All five colours were situated in the same part of the colour spectrum and were merely several shades apart. The result was an effect much like a paint manufacturer’s colour chart.

Gregor Sgonina, a Berlin-based lighting designer was commissioned to produce a light installation for the main hallway. He utilised the existing neon strip lighting but incorporated DMX controllers, which gave a pulsing light effect that ran down the corridor, drawing the visitor further to the heart of the club.
Original artwork, commissioned from the influential street artists Nomad and Miss Riel and hung in light boxes, completed the picture.