The Swiss Watch Manufacturer from Le Brassus, Audemars Piguet, invited Michael Schumacher and VIP guests to the Kraftwerk building in Berlin, Kreuzberg, for the international unveiling of the limited edition Royal Oak Offshore Chronograph Michael Schumacher. To host the launch of Audemars Piguet’s new timepiece, the rough industrial building was transformed into a multimedia set: traditional watchmaking meets 3D multimedia mapping.
As an introduction to the evening and the new timepiece, flora&faunavisions created exceptional large scale video and sound content showcasing the watch and its impressive mechanical and design details. The watch was brought to life through spell-binding animations of technical drawings, winding wheels and hands underlined by dramatic effects and a cinemaesque sound design. The large scale video projection combined sequences of graphics and optical illusions with classic story-telling illustrating how the two worlds of watchmaking and car racing merged to create the Royal Oak Offshore watch.
Alongside Michael Schumacher himself and the Audemars Piguet’s staff, many internationally acclaimed guests enjoyed this special Berlin night, including designers Jette Joop and Anna von Griesheim, photographer Tom Lemke, model Alessandra Pocher, actress Cosma Shiva Hagen and art collector Christian Boros to name a few.
Audemars Piguet pay an astounding amount of attention to detail. We worked with their original 3D model of the watch and could feel how the brand’s craftsmanship truly runs into the tiniest veins of the product. It was exciting to be inspired by these authentic values and to place them, moving and mapped onto the walls of the Kraftwerk building in Berlin.
Photos: flora&faunavisions, Hardenberg Concept
Sound Design: Jan Weigel