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Technology meets Fashion at Michalsky’s Stylenite

Bringing Berlin’s Summer Fashion Week to a glorious close, star designer Michael Michalsky upped the avant-garde ante with a dramatic show. (In)famous for his exclusive events and a knack for extravagant entertainment, Michalsky continued his string of dedicated StyleNites, with a night at the circus – or rather, at Berlin’s spacious Tempodrom tent. Proceedings started with a bang (and plenty of dry ice) to welcome the first ever fashion show by London-based label Maharishi, followed by a brief performance by opera singer Nadja Michael, who teamed up with Munich DJ Hell for a contemporary take on Medea.

flora&faunavisions came up with a novel, round catwalk 17 m in diameter mirroring the tent shape for the best possible distance between guests and models. Sleek, pure and pared-down, anything that might distract the assembled luminaries from the real stars of the show – the new designs displayed on the catwalk – was omitted. The resulting runway was offset by a circular light object hovering above and consisting of 180 neon tubes which reacted to the movements of the models below as they were tracked along the catwalk.

The following catwalk show: Our task: the show’s creative video direction, a clever video & live camera concept (including all content and programming) for a dynamic, split-screen live video presentation of the outfits on the runway. flora&faunavisions was responsible for the overall direction to ensure the smooth interplay of video and styles on the catwalk.

Michalsky’s latest Fashion Week spectacle spliced the designer’s upcoming ‘Urban Nomads’Fall/Winter collection with the German premiere of ‘Tron:Legacy’, this spring’s 3D blockbuster, backed by the soundtrack of French electro ‘Daft Punk’. On the night itself, top models like Toni Garrn and Pat Cleveland found themselves caught in the spotlight – and on the venue’s 18 m screen.

Full-length Video Documentation

Insights

We took existing technology and brought it into the completely different context of a fashion show: this 15min magical moment where everything is perfect.

It was great to see Michael Michalsky working live, bringing all elements together for the show. Fashion, style, music and technology, became a total work of art. The key to a successful Stylenite.

Credits

Photos by Ken Schluchtmann, diephotodesigner.de

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