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Crossmedia Show – Universal Inside

Selected as a trusted partner by our client Universal Music we have developed a new show-concept for a one of a kind event: Universal Inside.

Seven hours of show for over a thousand label partners, universal employees and sales associates feature the latest update on Universal numbers and scores for the upcoming sales year, combined with a smart note of humour and personal insides presented through Universal divisions presentations, and of course with performances of the top of the top artists that Universal has to offer.

We developed the core event CI based on the Universal logo. Taking this new CI we created 7 different openers and trailers for the brand's divisions that served as stage openers for the event. The trailers were all developed out of the main event CI and their graphics and colours matched the individual divisions' music style and target group.

Moving LED panels on two layers created a stage set up that was used for different settings. We set the perfect scenario through thematised motion design for all the different show contents like presentation, talks, movies, as well as individual staging ideas for 18 live performances featuring musicians like The Black Eyed Peas, Rod Stewart, Sam Fender and Dendemann to name just a few.

Act backgrounds and show visuals for artists like The Black Eyed Peas and Nile Rodgers, Amy McDonald, Sam Fender, Lukas Graham, Maite Kelly and many more.

A mammoth project - not only because we set up for 21 music acts it in only 3 days (set-up, sound checks and show) - also because we took care of the show direction which was a welcomed task to round up that unique project.


For anyone who knows about backstage at live music shows you will know how much coordination goes into making this all happen. Showcasing over 20 world class musicians LIVE over 7 hours is an amazing technical and visual challenge. Thanks to Nilu and all the team at Universal for being so good at what you do and for loving it !

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