We are delighted to present - via lead agency NEST ONE GmbH BRAND. EXPERIENCE. ARCHITECTURE. - the project for Hyundai Motorstudio Busan.
The Exhibition 'Reflections in Motion' has opened on 8th April at Hyundai Motorstudio Busan. The Motorstudio’s debut design exhibition invites visitors to discover and reflect on the interaction between time and design.
The exhibition is defined by a design journey through time from the late 70s towards today and into the future: Progress for Humanity for generations to come is the narrative, all seamlessly designed through the staging of two immersive car exhibits designed and staged within our media content.
For the multimedia design, we imagined the evolution of the parametric pixel towards an intelligent 3-dimensional body that connects the graphical element back with nature using generative visual effects: every pixel takes on many behaviours - building stunning natural shots, splitting those images into recursive details and reunifying again...all this is driven by natural energetic imagery and its many properties. Nature close-ups with high contrast in dramatic dark colour tones set the overall scene for the Hyundai Prophecy. The high-quality video references to nature's power and the car's details as the basic visual elements.
Hyundai's Heritage Series - PONY embodies a graphic road trip that uses design elements of the PONY's manufacture years of the 70s and 80s. The design element of the “parametric pixels” plays the role of a key formative constant. During the visitor journey between the two car exhibits, its staging becomes more complex, intelligent, multidimensional and multi-layered bit by bit.
Another immersive design element is sound. From rather simple 8Bit sounds known from the video games of the 80s, the overall sound staged at the PONY EV, the soundscapes develop to become a complex electronic sphere when heard at the Prophecy touchpoint.
Client: NEST ONE GmbH BRAND. EXPERIENCE. ARCHITECTURE.
Lead Agency: NEST ONE GmbH BRAND. EXPERIENCE. ARCHITECTURE.
Brand: Hyundai Motor Company
„Color & Light“ – Creative Concept in co-operation with client and lead agency
„Heritage Series – Pony“ Creative Concept Media / Media Production / Light Design / Sound Design: Klangerfinder
„Prophecy“ Creative Concept Media / Media Production / Light Design / Sound Design: Klangerfinder
Photo, Video: NEST ONE GmbH BRAND. EXPERIENCE. ARCHITECTURE.